Positive aspects

Negative aspects

• Greater visibility of our radiology department in our hospital • Increased knowledge about the existence of our department and the activities that we perform among other radiology departments at a national and international level • Greater understanding and appreciation of the radiologist’s work in the community • Greater recognition, nationally and internationally, of our radiology department and of the specialty of radiology • Greater humanization of the radiologist’s figure by other healthcare workers and society • Increase in the number of medical students and radiology residents who would like to know us better • Greater teamwork building among radiologists, technicians, and nurses. All workers have contributed to the development of the @rayos_valdecilla account

• The material that is uploaded is selected only by the administrator of the account, who decides the type of content and the posting pattern. This could lead to, depending on the tastes of the administrator, emphasizing certain subspecialties over others. • Content should be uploaded at peak times to cater to the audience. These times may be inconvenient for the administrator. However, this problem can be solved with the help of a publication scheduler • Only positive aspects of the service tend to be published • Increased exposure to criticism, as the service is directly exposed publicly • Aimed primarily at a younger audience