Table 3.
Relative frequency of correct responses and incorrect responses, disaggregated by agreement with a statement that ‘I find it difficult to determine which products contain whole grain’*
| Cereal (n 1030) | Cracker (n 1016) | Bread (n 1022) | ||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Agreement with statement that ‘I find it difficult to determine which products contain whole grain’: | Which product is healthier? | Which product is healthier? | Which product is healthier? | |||||||||||||||
| No WG label claim | Equal | WG label claim | No WG label claim | Equal | WG label claim | No WG label claim | Equal | WG label claim | ||||||||||
| Correct | Incorrect | Incorrect | Correct | Incorrect | Incorrect | Correct | Incorrect | Incorrect | ||||||||||
| % | se | % | se | % | se | % | se | % | se | % | se | % | se | % | se | % | se | |
| Strongly agree | 47·7 | 4·8 | 27·9 | 4·3 | 24·3 | 4·1 | 41·1 | 4·7 | 34·8 | 4·5 | 24·1 | 4·1 | 36·3 | 4·5 | 25·7 | 4·1 | 38·1 | 4·6 |
| Somewhat agree | 62·8 | 3·2 | 26·0 | 2·9 | 11·3 | 2·1 | 61·2 | 3·2 | 26·9 | 2·9 | 11·9 | 2·2 | 49·6 | 3·3 | 24·3 | 2·8 | 26·1 | 2·9 |
| Neither agree nor disagree | 66·2 | 2·8 | 22·1 | 2·5 | 11·7 | 1·9 | 64·9 | 2·9 | 23·3 | 2·5 | 11·8 | 1·9 | 50·0 | 3·0 | 19·4 | 2·4 | 30·6 | 2·8 |
| Somewhat disagree | 84·0 | 2·2 | 11·3 | 1·9 | 4·7 | 1·3 | 77·2 | 2·5 | 16·5 | 2·3 | 6·3 | 1·5 | 63·3 | 2·9 | 18·5 | 2·3 | 18·2 | 2·3 |
| Strongly disagree | 72·8 | 4·0 | 12·8 | 3·0 | 14·4 | 3·2 | 68·8 | 4·2 | 16·8 | 3·4 | 14·4 | 3·2 | 59·2 | 4·4 | 16·8 | 3·4 | 24·0 | 3·8 |
*
Images for the hypothetical product comparison are in online supplementary material, Supplemental Figure 2, and results for 4 more attitude statements are available on request.