Table 5.

Wholegrain (WG) content comprehension questions for actual products with varying amounts of WG content^*

		Frequency of respondent choices (%)
Product description	Actual WG content	‘All the grain is whole grain’	‘Half or more than half the grain is whole grain’	‘Less than half the grain is whole grain’	‘There is little or no whole grain’	‘Other’
Honey wheat bread	Less than half. Whole wheat flour (sixth ingredient) is less than unbleached enriched wheat flour (first ingredient).	17·89	24·95	22·44	30·46	4·26
Multigrain cracker	Less than half. Whole wheat flour (fifth ingredient) is less than enriched wheat flour (first ingredient).	14·33	26·62	30·40	25·56	3·10
Farmhouse twelve-grain bread	Less than half. Whole wheat flour (third ingredient) is less than enriched wheat flour (first ingredient).	22·14	29·13	27·86	18·16	2·72
Apple cinnamon oat cereal	Half or more. WG oats (first ingredient) is more than maize starch (third ingredient).	45·05	36·60	11·84	4·85	1·65

^*Product images are in online supplementary material, Supplemental Figure 4.