Table 10.
The practical online purchase DMP with an additional Intention Recognition in various E-business platforms in Thailand.
| Platforms (E-business Types) | Practical online purchase DMP |
|||||
|---|---|---|---|---|---|---|
| (1) Need/want recognition |
(2) Information Search |
(3) Evaluation of alternatives |
(4∗) Intention Recognition |
(5) Purchase |
(6) Post-purchase |
|
| Facebook (S-Commerce) | ✓ Pictures, Videos, News, and Viral of celebrities |
✓ Facebook search |
✓ Facebook messenger |
✓ Facebook messenger |
✓ Facebook messenger |
✓ Review on Facebook Fanpage |
| Shopee/Lazada (E,M-Commerce) | ✓ Pictures, Videos, Game and Promotion |
✓ Search |
✓ Menu |
✓ Shopping cart |
✓ Purchase |
✓ Re-purchase function |
| Grab/Food panda/Line man (M-Commerce) | ✓ Pictures and Promotion |
✓ Search |
✓ Menu |
✓ Shopping cart |
✓ Purchase |
Re-purchase function, Favorite |