Table 7.
Construct reliability and validity.
| Constructs | Item code | Cronbach's alpha (>0.70) | Composite Reliability (CR) (>0.70) |
Average Variance Extracted (AVE) (>0.50) |
|---|---|---|---|---|
| Evaluation of Alternatives | EA | 0.914 | 0.946 | 0.853 |
| Information Search | IS | 0.756 | 0.859 | 0.672 |
| Perceived Ease of Use | PEU | 0.804 | 0.880 | 0.715 |
| Perceived Quality | PQ | 0.709 | 0.805 | 0.553 |
| Perceived Trust | PT | 0.822 | 0.918 | 0.849 |
| Perceived Usefulness | PU | 0.736 | 0.883 | 0.791 |
| Purchase Behavior | PB | 0.847 | 0.907 | 0.765 |
| Purchase Intention | PI | 0.728 | 0.846 | 0.647 |
| Re-purchase | RP | 0.861 | 0.915 | 0.782 |
| Recommend | RC | 0.905 | 0.940 | 0.840 |