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. 2021 Oct 27;11(10):e055085. doi: 10.1136/bmjopen-2021-055085

Table 3.

Trust in potential sources of information on COVID-19 vaccine

Source: Level of trust (trust completely(1)…not at all (5)) Mean SD
Completely (1) A great deal (2) Somewhat (3) Very little (4) Not at all (5)
n % n % n % n % n %
The NHS 2084 41.9 1902 38.3 701 14.1 155 3.1 127 2.5 1.86 0.95
Doctors, nurses or other healthcare professionals 1918 38.6 2092 42.1 714 14.4 154 3.1 90 1.8 1.87 0.90
Scientific and medical advisers 1798 36.2 2101 42.3 792 15.9 160 3.2 121 2.4 1.94 0.93
The World Health Organisation (WHO) 1313 26.4 2016 40.6 1070 21.6 310 6.2 256 5.1 2.23 1.07
Pharmacists 999 20.1 1973 39.7 1434 28.8 341 6.9 226 4.5 2.36 1.02
The UK government 654 13.2 1542 31.1 1739 35.1 614 12.4 402 8.1 2.71 1.10
The Scottish Government/The Welsh Assembly* 118 17.4 189 27.9 207 30.5 88 13.1 75 11.1 2.72 1.21
Drug companies who manufacture vaccines 406 8.2 1064 21.4 2065 41.6 771 15.5 661 13.3 3.04 1.11
Family and friends 343 6.9 876 17.6 2230 44.9 977 19.7 542 10.9 3.10 1.04
The media (eg, newspapers, magazines, television, radio) 86 1.7 302 6.1 1567 31.5 1433 28.9 1580 31.8 3.83 1.00
Faith or community leaders 131 2.6 124 2.5 619 12.5 827 16.7 3264 65.7 4.40 0.98
Social media (eg, Twitter, Facebook, Instagram) 65 1.3 69 1.4 506 10.2 1267 25.5 3056 61.6 4.45 0.83
Celebrities and social media influencers 60 1.2 71 1.4 493 9.9 1175 23.6 3170 63.8 4.47 0.82

Base: All participants (weighted). Missing cases range from n=3 to n=27. List order was randomised for each participant.

*Base: all participants in Scotland or Wales, n=679 (weighted).

NHS, National Health Service; SD, standard deviation.