TABLE 3.

Reliability test results of the scale.

Dimension	Average variance extracted (AVE)	Composite reliability (CR)	Cronbanch’s alpha
Label cognition	0.65	0.85	0.85
Label trust	0.78	0.91	0.92
Perceived value	0.56	0.79	0.79
Publicity and education	0.51	0.76	0.77
Subjective norm	0.68	0.86	0.86
Purchase intention	0.74	0.88	0.90
Purchasing behavior	0.67	0.86	0.84