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Share of each adopter type (N = 915).
| Type of adopter | Grocery | Food | Home goods | Other packages |
|---|---|---|---|---|
| Prior adopter | 19.2% | 51.9% | 28.4% | 81.5% |
| Temporary new adopter | 12.1% | 2.9% | 10.4% | 0.3% |
| Permanent new adopter | 9.7% | 5.2% | 9.9% | 3.0% |
| Non-adopter | 59.1% | 39.9% | 51.3% | 15.3% |
