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. 2021 Nov 9;11:21910. doi: 10.1038/s41598-021-01258-7

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© The Author(s) 2021

Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.

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Paradigm and experimental design. (a) Scene from the fictional 3D-virtual reality (VR) city ‘Dollstedt’, where participants interacted with avatars. (b) Example interaction with an avatar: After a narrative (here: ‘You reach the house of Mr. Hoekenburg and ring the bell’), the participant was confronted with the decision of whether or not to hug Mr. Hoekenburg. Here, choosing 1) would add + 1 to the affiliation towards this avatar, choosing 2) would subtract − 1 of the affiliation towards this avatar. (c) Schematic overview of the 4 quadrants of ‘social space’ orthogonalized by the dimensions of power and affiliation. HPLA: high-power/low-affiliation, HPHA: high-power/high-affiliation, LPHA: low-power/high-affiliation, LPLA: low-power/low-affiliation. (d) Detailed timeline of the experiments of testing days 1 and 2. P: power, A: affiliation. (e) Imprinting-phase: n = 2 avatars were imprinted as HPLA (blue) and n = 2 as LPHA (orange). Participants with non-successful imprinting of at least one avatar were omitted (red). HPLA: high-power/low-affiliation, LPHA: low-power/high-affiliation. (f) Modification-phase: n = 1 HPLA- and n = 1 LPHA-avatar showed coherent behavior compared to the imprinting-phase (updating-avatars), whereas n = 1 HPLA- and n = 1 LPHA-avatar showed conflicting behavior compared to the imprinting-phase (remapping-avatars). Different possible scenarios of social remapping are displayed. (g) Overview of the dependent variables of interest: Polar coordinates, radial distances (vectors), and polar angles. MV: modification vector, IV: imprinting vector, MA: modification angle, IA: imprinting angle, Δ: delta angle.