Table 1.

TikTok terminology.

Terminology	Description
Verifieda [person (PV) or organization (OV)]	TikTok provides badges to confirm the identities of accounts to help users find legitimate accounts and see authentic content. TikTok believes that this helps with clarity and build community.
Hashtags	Hashtags (#) are used on TikTok (and other social platforms) to group videos and could include helping users share videos, to find videos and to help grow their audience.
Trending Hashtagsb	Specific hashtags that are popular at the moment and may help bring attention to the posts of the user (e.g., “#fyp, #foryoupage” etc.). These trending hashtags are constantly in flux.

^ahttps://newsroom.tiktok.com/en-us/how-to-tell-if-an-account-is-verified-on-tiktok.

^bhttps://influencermarketinghub.com/hashtag-analytics-101-metrics-hashtags-and-analytics-tools/.