Table 2.
TikTok video descriptors for head injury and concussion labels (videos tallied for each category and reported as a percentage of total/number of verified people (PV) or verified organization (OV) reported).
| Head injury (n = 65) | Concussion (n = 92) | |
|---|---|---|
| Number of views | ||
| > 10 million | 0 (0%) | 10 (11%) (3PV) |
| 1–10 million | 4 (6%) (1PV; 1OV) | 44 (68%) (1OV; 5PV) |
| 100k−1 million | 7 (11%) (1PV) | 34 (37%) (1OV; 3PV) |
| 10–100k | 19 (29%) | 4 (4%) |
| <10k | 35 (54%) | 0 (0%) |
| Number of likes | ||
| >1 million | 0 (0%) | 12 (13%) |
| 100k−1 million | 6 (9%) | 51 (55%) |
| 10–100k | 8 (12%) | 26 (28%) |
| 1–10k | 16 (25%) | 3 (3%) |
| <1k | 35 (54%) | 0 (0%) |
| Number of forwards | ||
| >100k | 0 (0%) | 5 (5%) |
| 50–100k | 0 (0%) | 8 (9%) |
| 10–50k | 0 (0%) | 15 (11%) |
| 1–10k | 5 (8%) | 44 (48%) |
| <1k | 60 (92%) | 20 (22%) |
| Number of comments | ||
| >10k | 0 (0%) | 11 (12%) |
| 1–10k | 4 (6%) | 38 (41%) |
| <1k | 55 (85%) | 42 (46%) |
| None | 6 (9%) | 1 (1%) |
| Hashtags | ||
| Concussion | 0 (0%) | 5 (5%) |
| Head injury | 12 (19%) | 0 (0%) |
| Trending | 38 (59%) | 67 (73%) |
| None | 15 (23%) | 20 (22%) |
| Sources | ||
| Person | 61 (94%) | 79 (86%) |
| Verified person | 2 (3%) | 11 (12%) |
| Organization | 1 (2%) | 0 (0%) |
| Verified organization | 1 (2%) | 2 (2%) |
| Year uploaded | ||
| 2018 | 2 (3%) | 0 (0%) |
| 2019 | 19 (29%) | 44 (11%) |
| 2020 | 44 (68%) | 48 (52%) |