Table 3.

TikTok video content themes and topics (tallied and reported as percentage of total).

	Head injury (n = 65)	Concussion (n = 92)
Broad content themes
Rec Sport/Inj	5 (8%)	25 (27%)
News	0 (0%)	0 (0%)
Education	2 (3%)	1 (1%)
Commercial	0 (0%)	0 (0%)
Personal	45 (69%)	41 (45%)
Other	13 (20%)	25 (27%)
Content topics
Video footage of sport injury	1 (2%)	15 (16%)
Playing around, hit head	17 (26%)	50 (54%)
Personal story	25 (39%)	8 (9%)
Joking, acting, faking	13 (20%)	12 (13%)
Diagnosed concussion/head injury	7 (11%)	4 (4%)
Downplay/brag about symptoms	0 (0%)	2 (2%)
Concussion facts	2 (3%)	1 (1%)