Table 2.
Testing for the effects of mental construal, technology messaging type, and their interaction on the response.
| DV: change in risk perception | |||
|---|---|---|---|
| (A) ANOVA | |||
| F test stats | P | df | |
| Main effect: Mental construal level | 0.20 | 0.6533 | 1 |
| Main effect: Type of message | 0.33 | 0.7171 | 2 |
| Interaction effect: Mental construal level* Type of message | 9.85 | 0.0001 | 2 |
| Simple main effect (High construal): Type of message | 6.44 | 0.0016 | 2 |
| Simple main effect (Low construal): Type of message | 5.25 | 0.0026 | 2 |
| Simple main effect (Preventive): Construal level | 5.92 | 0.0149 | 1 |
| Simple main effect (Promotional): Construal level | 16.66 | 0.0000 | 1 |
| (B) Regression analysis | |||
| High construal | Low construal | ||
| Preventive message | 1.084 (0.211)*** | –1.846 (0.838)*** | |
| Promotional message | −0.927 (1.141) | 1.921 (0.947)*** | |
| Constant | −1.199 (0.187)*** | −2.297 (1.145)*** | |
| N | 300 | 300 | |
| Adj R-squared | 0.153 | 0.144 | |
| Including control variables | Yes | Yes | |
(A,B) Present the ANOVA and regression results. The dependent variable is the difference in climate risk perception before and after the intervention.
Standard errors are in parenthesis.
Significant at 1%.