Table 3.

Testing for the effects of mental construal, technology messaging type, and their interaction on a response (Experiment 1: Feeling of assured).

DV: Feeling of being assured
(A) ANOVA
	F test stats	P	df
Main effect: Mental construal level	0.20	0.6533	1
Main effect: Type of message	0.33	0.7171	2
Interaction effect: Mental construal level* Type of message	9.85	0.0001	2
Simple main effect (High construal): Type of message	3.63	0.0265	2
Simple main effect (Low construal): Type of message	6.44	0.0016	2
Simple main effect (Preventive): Construal level	5.92	0.015	1
Simple main effect (Promotional): Construal level	16.67	0.0000	1
(B) Regression analysis
	High construal	Low construal
Preventive message	−1.084 (0.021)***	0.264 (0.075)***
Promotional message	0.927 (1.141)	−0.482 (0.06)***
Constant	2.429 (1.184)***	2.861(0.798)***
N	300	300
Adj R-squared	0.135	0.156
Including control variables	Yes	Yes

(A,B) Present the ANOVA and regression results. The dependent variable is the feeling of being assured. Standard errors are in parenthesis.

^***significant at 1%.