Table 4.
Testing for the effects of mental construal, technology type, and their interaction on response (Experiment 2: Change of pro-environment behavioral intentions).
| DV: Change in pro-environment behavioral intentions | |||
|---|---|---|---|
| (A) ANOVA | |||
| F test stats | P | df | |
| Main effect: Mental construal level | 1.19 | 0.2762 | 1 |
| Main effect: Type of message | 0.67 | 0.5116 | 2 |
| Interaction effect: Mental construal level* Type of message | 9.98 | 0.0001 | 2 |
| Simple main effect (High construal): Type of message | 3.58 | 0.0278 | 2 |
| Simple main effect (Low construal): Type of message | 6.73 | 0.0012 | 2 |
| Simple main effect (Preventive): Construal level | 12.53 | 0.0004 | 1 |
| Simple main effect (Promotional): Construal level | 8.12 | 0.0044 | 1 |
| (B) Regression analysis | |||
| High construal | Low construal | ||
| Preventive message | 0.764 (0.062)*** | –1.057 (0.711)*** | |
| Promotional message | −0.140 (0.896) | 1.097 (0.432)*** | |
| Constant | –0.199 (0.086)*** | –0.145 (0.084)*** | |
| N | 300 | 300 | |
| Adj R-squared | 0.175 | 0.183 | |
(A,B) Present the ANOVA and regression results. The dependent variable is the difference in pro-environmental behavioral intentions before and after the intervention. Standard errors are in parenthesis.
***
significant at 1%.