Table 5.
Testing for the effects of mental construal, technology type, and their interaction on the response (Experiment 3: Actual pro-environmental behavior).
| DV: Actual pro-environment behavior | |||
|---|---|---|---|
| (A) ANOVA | |||
| F test stats | P | df | |
| Main effect: Mental construal level | 0.20 | 0.6533 | 1 |
| Main effect: Type of message | 0.33 | 0.7171 | 2 |
| Interaction effect: Mental construal level* Type of message | 9.85 | 0.0001 | 2 |
| Simple main effect (High construal): Type of message | 3.63 | 0.0266 | 2 |
| Simple main effect (Low construal): Type of message | 6.44 | 0.0016 | 2 |
| Simple main effect (Preventive): Construal level | 5.92 | 0.015 | 1 |
| Simple main effect (Promotional): Construal level | 16.67 | 0.000 | 1 |
| (B) Regression analysis | |||
| High construal | Low construal | ||
| Preventive message | −1.084 (0.211)*** | 1.846 (0.839)*** | |
| Promotional message | 0.927 (0.143)*** | -1.921 (0.948)*** | |
| Constant | 7.929 (1.184)*** | 9.027 (1.145)*** | |
| N | 300 | 300 | |
| Adj R-squared | 1.454 | 1.563 | |
(A,B) Present the ANOVA and regression results. The dependent variable is the difference in actual pro-environmental behavior before and after the intervention. Standard errors are in parenthesis.
***
significant at 1%.