Table 2.
Demographics and vaccination willingness in the experimental groups.
| U.S. Adult Population |
Control Group |
Seven Treatment Groups |
|||||
|---|---|---|---|---|---|---|---|
| N | % | n | % | n Range | % Range | ||
| Totala | 255.2 M | 100% | 205 | 100% | 201–208 | 100% | |
| Agea | 18–34 | 76.2 M | 29.8% | 63 | 30.7% | 58–64 | 28.3%–31.3% |
| 35-49 (35–50)b | 62.1 M | 24.3% | 67 | 32.7% | 67–71 | 32.5%–35.3% | |
| 50-64 (51–65)b | 62.9 M | 24.7% | 49 | 23.9% | 35–45 | 16.8%–21.6% | |
| 65+ (66+)b | 54.1 M | 21.2% | 26 | 12.7% | 28–39 | 13.9%–18.8% | |
| Gendera | Female | 130.9 M | 51.3% | 105 | 51.2% | 104–109 | 50.0%–53.7% |
| Male | 124.4 M | 48.7% | 100 | 48.8% | 93–102 | 46.3%–49.0% | |
| Other | N/A | N/A | 0 | 0.0% | 0–2 | 0.0%–1.0% | |
| Racea | White | 160.6 M | 62.9% | 127 | 62.0% | 122–133 | 60.7%–64.9% |
| Black | 31.1 M | 12.2% | 23 | 11.2% | 22–27 | 10.7%–13.0% | |
| Hispanic | 41.9 M | 16.4% | 37 | 18.0% | 33–38 | 15.9%–18.6% | |
| Asian | 15.2 M | 6.0% | 13 | 6.3% | 11–12 | 5.3%–5.9% | |
| Mixed | 4.1 M | 1.6% | 5 | 2.4% | 1–4 | 0.5%–2.0% | |
| Other | 2.3 M | 1.0% | 0 | 0.0% | 0–4 | 0.0%–2.0% | |
| Party IDc | Democrat | N/A | 32% | 65 | 31.7% | 63–67 | 31.7%–33.3% |
| Independent/Other | N/A | 41% | 78 | 38.1% | 72–81 | 37.1%–39.2% | |
| Republican | N/A | 26% | 62 | 30.2% | 58–64 | 27.4%–30.9% | |
| Vaccination Willingnessd | Yes | N/A | 55% | 117 | 57.1% | 110–132 | 52.9%–65.7% |
| Maybe | N/A | 22% | 47 | 22.9% | 42–60 | 20.9%–29.3% | |
| No | N/A | 22% | 41 | 20.0% | 23–45 | 11.1%–21.6% | |
Notes: Full survey n = 1,642, MOE ± 3.18% (99% confidence), fielded February 9–15, 2021.
Adult, age, gender, and race population source: U.S. Census Bureau, Population Division. 2020. Annual Estimates of the Resident Population by Sex, Age, Race, and Hispanic Origin for the United States: July 1, 2019 (NC-EST2019-ASR6H).
Census age breaks deviate from survey age breaks; the latter is in parentheses where applicable.
Self-identified partisan identity source: Gallup. 2021. Party Affiliation, fielded February 3–18. https://news.gallup.com/poll/15370/party-affiliation.aspx. Survey data does not include raw counts or decimal place.
Vaccination willingness source: Kaiser Family Foundation, 2021. KFF Health Tracking Poll/KFF COVID-19 Vaccine Monitor February 2021. n = 1,874, MOE ± 3% (99% confidence), fielded February 15–23. http://files.kff.org/attachment/Topline-KFF-COVID-19-Vaccine-Monitor-February-2021.pdf. KFF aggregate “only if required” into the “no” category. Survey results do not include raw counts or decimal place.