Table 1.
Recommendation | Cross-reference to narrative synthesis in online supplemental appendix 6 |
(1) Engaging with key stakeholders and communities | |
(1a) Involve community leaders and others perceived as credible sources within the community | Community engagement Messages for subpopulations Increase trust |
(1b) Tailoring helps to make the key messages applicable to an individual’s situation | |
(1c) Consider any difficulties accessing information and levels of literacy | |
(1d) Use different media for delivery and match delivery to the population’s needs and perceptions | |
(2) Addressing uncertainty immediately with transparency | |
(2a) Address uncertainty and changing information that may exist during an ongoing public health crisis | Increase trust Preconceptions and understanding threat Timing—beginning of health crisis |
(2b) Consistency and coordination between different sources of information | |
(2c) Be transparent: admit errors and unknowns whenever appropriate | |
(2d) Be transparent: identify sources of information | |
(3) Unified messages | |
(3a) Make core messages consistent | Increase trust Threat appraisal Preconceptions and understanding threat |
(3b) Identify inconsistencies across sources | |
(3c) Increase awareness of the risks of the virus to their own health and the health of others | |
(4) Message framing | |
(4a) Increase understanding of health threat | Preconceptions and understanding threat Threat appraisal Community engagement |
(4b) Consider social responsibility | |
(4c) Language choice to explain severity | |
(4d) Promote sense of personal control |