Table 2.
Results of Confirmatory Factor Analysis.
| Factors and items | α | CR | AVE | Factor Loading |
|---|---|---|---|---|
| Menu visual appeal (MVS) | 0.83 | 0.91 | 0.68 | |
| The way this restaurant displays its online menu is attractive. | 0.87 | |||
| The online menu is visually appealing. | 0.88 | |||
| I like the look and feel of this online menu. | 0.95 | |||
| I like the layout of this online menu. | 0.87 | |||
| I like the graphics of this online menu. | 0.83 | |||
| Menu informativeness (MIF) | 0.71 | 0.80 | 0.50 | |
| The way this restaurant displays its online menu is informative. | 0.76 | |||
| The menu provides a good description of the food being offered. | 0.82 | |||
| The menu provides clear details about ingredients and food preparation methods.* | 0.49 | |||
| The menu provides potential diners with a comprehensive picture of the food being offered. | 0.69 | |||
| The menu provides enough details for me to decide whether the food being offered would be a good fit for my appetite. | 0.72 | |||
| Perception of COVID-19 risk (PCV) | 0.80 | 0.92 | 0.63 | |
| I am afraid of catching COVID-19. | 0.87 | |||
| It makes me uncomfortable to think about COVID-19. | 0.79 | |||
| I am afraid of losing my life because of COVID-19. | 0.85 | |||
| When watching news and stories about COVID-19 on social media, I become anxious. | 0.80 | |||
| I have difficulty sleeping because I’m worrying about getting COVID-19. | 0.75 | |||
| I hesitate to go outside because I am afraid of catching COVID-19. | 0.78 | |||
| I avoid meeting with other people because I don’t want to catch COVID-19. | 0.75 | |||
| Desire for food (DSF) | 0.87 | 0.96 | 0.76 | |
| I feel hungry after viewing the restaurant’s menu. | 0.86 | |||
| The menu made my mouth water. | 0.79 | |||
| The menu made me desire for the food. | 0.85 | |||
| While I was viewing the menu, I began to salivate. | 0.83 | |||
| I felt an impulse to eat the food after I saw the menu. | 0.93 | |||
| When I saw the menu, I felt a desire to grab and eat the food. | 0.92 | |||
| I felt a strong irresistible urge to eat the food when I saw the menu. | 0.89 | |||
| Perceived convenience of online food ordering (COF) | 0.71 | 0.88 | 0.51 | |
| I like the ability to order food without leaving home. | 0.87 | |||
| I like the ability to make the online transaction. | 0.75 | |||
| I like having food delivered right to my home. | 0.74 | |||
| I like having food ready for me to pick up as soon as I arrive at the restaurant. | 0.62 | |||
| Online food ordering allows me not to have to think about preparing my meals. | 0.74 | |||
| Online food ordering allows me to avoid crowds. | 0.68 | |||
| Online food ordering will make my daily lifestyle easier during the pandemic. | 0.74 | |||
| Purchase intention (PCI) | 0.96 | 0.97 | 0.92 | |
| After seeing the menu, I intend to order food from this restaurant. | 0.94 | |||
| After seeing the menu, the likelihood of me ordering food from this restaurant is high. | 0.98 | |||
| I rate my chance of ordering food from this restaurant as high. | 0.98 | |||
Note. *This item was deleted for further structural equation modeling analysis.