Table 1.
Sample descriptives.
Region | Study 1 | Study 2 | Study 3 | Study 4 |
---|---|---|---|---|
n = 144 | n = 100 | n = 97 | n = 66 | |
Europe | 84.7% | 82.0% | 83.5% | 81.8% |
North America | 8.3% | 13.0% | 6.2% | 12.1% |
South America | 3.5% | 2.0% | 3.1% | 3.1% |
Africa | 2.1% | 2.0% | 4.1% | 3.0% |
Other - Asia and Australia | 1.4% | 1.0% | 3.1% | |
Role | ||||
CEO’s/Property Owners and General Managers | 52.8% | 63.0% | 57.7% | 59.1% |
Sales Directors, Revenue Managers, Marketing Directors, and Front Office Managers | 36.2% | 37.0% | 42.3% | 40.9% |
Other | 11.0% | |||
Property Type | ||||
City Center Hotels | 52.1% | 51.0% | 48.5% | 47.0% |
Resort Hotels | 33.3% | 31.0% | 28.9% | 26.0% |
Bed and Breakfast Hotels | 13.2% | 18.0% | 20.6% | 27% |
Conference Hotels | 1.4% | ------- | 2.0% | ------- |