Table 2.

Correlations between study variables

	1	2	3	4	5	6	7	8	9	10	11	12	13	14	15
1. PVI	1.00	.396***	.358***	.341***	.417***	.228***	.051	.247***	.102†	.260***	−.163***	.161**	−.037	.024	−.165**
2. PMQ		1.00	.776***	.394***	.457***	−.074	.055	.163**	.042	.355***	−.211***	.263***	.115*	.119*	−.117†
3. PercInform			1.00	.323***	.365***	−.015	.071	.187**	−.034	.384***	−.183**	.169**	−.055	.150**	−.033
4. PercAttract				1.00	.452***	.049	.020	.222***	.034	.104†	−.050	.109*	.154**	.077	−.196**
5. PercEffect					1.00	.028	.114*	.246***	.156**	.206***	−.181**	.176**	.155**	.105†	−.184**
6. V-V LP						1.00	.063	.103†	.050	.003	−.037	−.062	−.114*	.034	.066
7. VisFunction							1.00	.096†	−.139**	.154**	−.337***	.162**	−.145**	.052	.144*
8. DecSat								1.00	−.018	.048	−.105†	.102†	−.027	.078	−.070
9. PercSusc									1.00	−.084	.061	−.046	.091†	.015	−.101
10. PercBene										1.00	−.312***	.352***	.009	−.009	.023
11. PercBarr											1.00	−.424***	−.096†	.075	−.037
12. SelfEff												1.00	.056	−.213***	.039
13. Age													1.00	−.212***	−.172**
14. Race														1.00	.142*
15. Education															1.00

Note. PVI = perceived visual informativeness; PMQ = perceived message quality; PercInform = perceived informativeness; PercAttrat = perceived attractiveness; PercEffect = perceived effectiveness; V-V LP = visual/verbal learning preference (lower scores indicate verbal preference, higher scores indicate visual preference); VisFunction = visual function measured by the VF-14 (Steinberg et al., 1994), where higher scores indicate more visual ability; DecSat = satisfaction with approach to decision making about breast cancer screening; PercSusc = perceived susceptibility; PercBene = perceived benefits; PercBarr = perceived barriers; SelfEff = self-efficacy.

^†p < .10.

^*p < .05.

^**p < .01.

^***p < .001.