Table 1.

MPOWER policies recommended by the World Health Organization (WHO)

Acronym	Group of tobacco control policies	Highest WHO-recommended level
M	Monitoring tobacco use and prevention policies	Recent, representative and periodic data for both adults and youth
P	Protect people from tobacco smoke	All public places completely smoke-free
O	Offer help to quit tobacco use	National quit line, and both nicotine replacement therapy and some cessation services (cost-covered)
W	Warn about the dangers of tobacco	Large warning labels on tobacco packaging with all appropriate characteristics (W1); national anti-tobacco campaign with at least seven appropriate characteristicsa including airing on television and/or radio (W2)
E	Enforce bans on tobacco advertising, promotion and sponsorship	Ban on all forms of direct and indirect advertising of tobacco.
R	Raise taxes on tobacco	≥ 75% of tobacco retail price is tax.

^aThe WHO outlines eight characteristics for successful mass media campaigns [14]