Table 4.

Summary information of the specifications used to build the CHAID model for all urban women.

Model Components	Model specification	Results
Dependent variable	Demand for FP satisfied with modern methods	% of women with demand satisfied = 76.9
Independent variables	Age, highest education, wealth quintile, religion, ethnicity, region, employment, marital status, exposure to FP information on radio, exposure to FP information on TV, exposure to FP information in newspapers/magazines, exposure to FP information by text messages on mobile phone, exposure to FP information in health facility, number of living children	Number of living children, ethnicity, region of residence, exposure to FP information on TV, exposure to FP information by text messages on mobile phone.
Maximum tree depth	3	3
Minimum cases in parent node	100	100
Minimum cases in child node	50	50
Number of nodes	–	11
Number of terminal nodes	–	6
Overall predicted correct percentage		77.8