Table 2.
Main effects of prototypicality on aesthetics and technology acceptance (n=456).
| Attributes | High prototypicality, mean (SD) | Low prototypicality, mean (SD) | F test (df) | P value |
| Simplicity | 4.26 (0.74) | 3.19 (1.00) | 291 (1,455) | <.001 |
| Diversity | 4.10 (0.74) | 2.48 (1.09) | 578 (1,455) | <.001 |
| Colorfulness | 4.38 (0.74) | 3.41 (0.94) | 295 (1,455) | <.001 |
| Craftsmanship | 4.25 (0.75) | 2.83 (1.07) | 462 (1,455) | <.001 |
| Perceived ease of use | 4.26 (0.75) | 3.74 (0.97) | 84 (1,455) | <.001 |
| Perceived usefulness | 4.08 (0.74) | 3.58 (0.91) | 116 (1,455) | <.001 |
| Intentions to use | 3.83 (1.00) | 2.95 (1.28) | 170 (1,455) | <.001 |