Table 1.

Demographics of participants in target audience.

Characteristic	Group	N	% of total study participants
Phone ownership	Smartphone	27	44%
	Basic mobile phone	28	46%
	None	6	10%
Age	18–34 years	21	34%
	35–60 years	40	66%
Education	None or informal	19	31%
	Some education	42	69%
Gender	Female	61	100%
Community role	FCHV	30	49%
	Community Women	31	51%
Village	Chandenimandan	17	28%
	Chyamrangbesi	20	33%
	Imadol	7	11%
	Siddhipur	17	28%