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Average reach and number of likes for Instagram posts by category
| Type of Post | Reach | Likes | |||
|---|---|---|---|---|---|
| Mean (SD) | P-value | Mean (SD) | P-value | ||
| History-taking | Image | 576 (82) | < .001 | 25 (6) | .41 |
| Video | 379 (84) | 21 (10) | |||
| Examination Skills | Image | 527 (144) | .007 | 23 (10) | .13 |
| Video | 368 (104) | 17 (9) | |||
| Lab/Imaging Interpretation | Image | 606 (215) | < .001 | 26 (14) | .11 |
| Video | 334 (100) | 17 (11) | |||
| Resident Spotlight | 492 (87) | – | 22 (9) | – | |
| Lecture | 433 (70) | – | 16 (5) | – | |
| Total | 481 (142) | – | 21 (9) | – | |
SD = standard deviation
