Table 4.

Sample of quotes and coding for actors

Selective code	Axial code	Open code	Quote
Actors	Consulting firms	Similar supply chains adopt different strategies to drive business outcome influenced by consulting organisations	There are handful of companies in supply chain and logistics those help their customers in developing the expertise, skills, and knowledge to take appropriate decisions. Due to the diverse spectrum of knowledge and understanding the firms operating in same business have opposite ways to drive the business right from the alignment of information systems, digital technologies to margins. For example, some supply chains are market driven, whereas some drives the market (R24).
	Companies and products	Companies and products as key stakeholder can drive the supply chain in different directions	Involving stakeholders in the design process help to answer the issues in design and materials, whereas there are other successful companies they design the products by themselves, and customer accept it as a thrill. One system favours the customer perception driven by company status, products they offer, celebrity associated, whereas other products and company market performance is driven by customer perception (R8).
	Social identity	The supply chains establish an orientation to establish their identity based on the belief system of a group	The organisation, strategy, design, tools, and enablers in a supply chain define the architecture and degree of robustness that can be viewed differently from the experiences ranging from consumers and providers have had. Covid-19 has exposed the key actors’ importance in defining the expression of diverse supply chains on the parameters of leanness, agility and resilience emerged from a group of advocates (R13).