Table 4.

Constructs Reliability and Validity: Cronbach’s Alpha, Average Variance Extracted (AVE) and Composite Reliability (CR)

Factor	Cronbach’s Alpha	AVE	CR
Trust	0.869	0.911	0.720
Function	0.824	0.892	0.675
Emotion	0.872	0.873	0.836
Social influence	0.847	0.850	0.655
Customer perceived value	0.906	0.946	0.777
Customer satisfaction	0.914	0.916	0.687
Revisit intention	0.906	0.910	0.772
Word of Mouth	0.957	0.955	0.780