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. 2021 Nov 17;15:2523–2538. doi: 10.2147/PPA.S333586

Table 5.

Status of Research Hypotheses After Performing SEM Analysis

Hypothesis Latent Estimate S.E P-value Result
H1a Trust -> CPV 0.205 0.073 0.005 Supported
H2a Function -> CPV 0.138 0.070 0.048 Supported
H3a Emotion -> CPV 0.087 0.048 0.069 Not Supported
H4a Social influence -> CPV 0.276 0.082 *** Supported
H1b Trust -> Customer satisfaction 0.217 0.068 0.001 Supported
H2b Function -> Customer satisfaction 0.048 0.064 0.450 Not Supported
H3b Emotion -> Customer satisfaction 0.118 0.044 0.008 Supported
H4b Social influence -> Customer satisfaction 0.324 0.078 *** Supported
H5 CPV -> Customer satisfaction 0.205 0.073 0.124 Not Supported
H6a CPV -> Revisit intention 0.081 0.052 *** Supported
H6b CPV -> WoM 0.253 0.057 *** Supported
H7a Customer satisfaction -> Revisit intention 0.305 0.066 *** Supported
H7b Customer satisfaction -> WoM 0.297 0.060 *** Supported
H8 WoM -> Revisit intention 0.247 0.061 *** Supported

Note: ***0.000.