Table 5.
Status of Research Hypotheses After Performing SEM Analysis
| Hypothesis | Latent | Estimate | S.E | P-value | Result |
|---|---|---|---|---|---|
| H1a | Trust -> CPV | 0.205 | 0.073 | 0.005 | Supported |
| H2a | Function -> CPV | 0.138 | 0.070 | 0.048 | Supported |
| H3a | Emotion -> CPV | 0.087 | 0.048 | 0.069 | Not Supported |
| H4a | Social influence -> CPV | 0.276 | 0.082 | *** | Supported |
| H1b | Trust -> Customer satisfaction | 0.217 | 0.068 | 0.001 | Supported |
| H2b | Function -> Customer satisfaction | 0.048 | 0.064 | 0.450 | Not Supported |
| H3b | Emotion -> Customer satisfaction | 0.118 | 0.044 | 0.008 | Supported |
| H4b | Social influence -> Customer satisfaction | 0.324 | 0.078 | *** | Supported |
| H5 | CPV -> Customer satisfaction | 0.205 | 0.073 | 0.124 | Not Supported |
| H6a | CPV -> Revisit intention | 0.081 | 0.052 | *** | Supported |
| H6b | CPV -> WoM | 0.253 | 0.057 | *** | Supported |
| H7a | Customer satisfaction -> Revisit intention | 0.305 | 0.066 | *** | Supported |
| H7b | Customer satisfaction -> WoM | 0.297 | 0.060 | *** | Supported |
| H8 | WoM -> Revisit intention | 0.247 | 0.061 | *** | Supported |
Note: ***0.000.