Table 4.
Pairwise comparisons between significant demographic groups for willingness to pay for “cell-based meat”.
| < Age > | < Area of Work > | ||||||||
| 18–30 | 31–50 | >51 | Meat S 1 | Meat W 2 | Other S 3 | Others 4 | |||
| Gender | |||||||||
| Female | 2.35 a | 2.06 b | 1.95 b | 1.84 c | 1.80 c | 2.36 a | 2.24 ab | ||
| Male | 2.07 b | 1.69 c | 1.62 c | 1.74 c | 1.42 d | 2.16 b | 1.95 c | ||
| Income 5 | |||||||||
| <1.5 k | 1.5–3 k | 3–7.5 k | 7.5 k–10 k | 10–15 k | >15 k | ||||
| Gender | |||||||||
| Female | 2.25 a | 2.15 ab | 2.16 ab | 2.23 ab | 2.17 ab | 2.03 ab | |||
| Male | 2.22 ab | 1.96 bc | 1.75 c | 1.73 cd | 1.75 c | 1.55 d | |||
| < Area of Work > | < Meat Consumption > | ||||||||
| Meat S | Meat W | Other S | Others | Never | Rarely | Regularly | Daily | ||
| Age | |||||||||
| 18–30 | 1.93 cd | 1.72 d | 2.46 a | 2.42 a | 2.76 a | 2.61 ab | 2.32 bc | 2.07 d | |
| 31–50 | 1.77 cd | 1.48 e | 2.21 b | 1.99 c | 2.65 a | 2.25 bcd | 1.94 d | 1.67 e | |
| >51 | 1.49 de | 1.41 e | 2.04 bc | 1.86 cd | 2.26 bcd | 2.12 cd | 1.77 de | 1.57 e | |
| Income | |||||||||
| <1.5 k | 1.5–3 k | 3–7.5 k | 7.5 k–10 k | 10–15 k | >15 k | ||||
| Age | |||||||||
| 18–30 | 2.30 a | 2.24 ab | 2.17 abc | 2.38 a | 2.18 abc | 2.27 ab | |||
| 31–50 | 1.95 abc | 1.85 bc | 1.93 bc | 1.93 bc | 1.89 bc | 1.62 c | |||
| >51 | 1.86 bc | 1.69 c | 1.77 c | 1.83 bc | 1.92 bc | 1.65 c | |||
| Meat Consumption | |||||||||
| Never | Rarely | Regularly | Daily | ||||||
| Area of work | |||||||||
| Meat S | 4.83 a | 4.29 ab | 3.59 ab | 3.44 ab | |||||
| Meat W | 3.46 ab | 4.00 ab | 3.16 ab | 2.86 b | |||||
| Other S | 3.44 ab | 4.12 ab | 4.14 ab | 3.89 ab | |||||
| Others | 3.58 ab | 3.88 ab | 3.84 ab | 3.69 ab | |||||
| Income | |||||||||
| <1.5 k | 1.5–3 k | 3–7.5 k | 7.5–10 k | 10–15 k | >15 k | ||||
| Area of work | |||||||||
| Meat S | 1.93 bcdef | 1.94 bcde | 1.75 cdefg | 1.90 bcdefg | 1.50 efg | 1.72 cdefg | |||
| Meat W | 1.93 bcdef | 1.66 defg | 1.52 efg | 1.40 fg | 1.56 efg | 1.36 g | |||
| Other S | 2.39 ab | 2.34 ab | 2.40 a | 2.22 abc | 2.27 ab | 2.03 bcd | |||
| Others | 2.32 ab | 2.15 abc | 2.10 abc | 2.12 abc | 2.05 bc | 1.85 cdefg | |||
| Meat Consumption | |||||||||
| Never | Rarely | Regularly | Daily | ||||||
| Income | |||||||||
| <1.5 k | 2.54 abc | 2.52 abc | 2.27 bcd | 2.10 cdef | |||||
| 1.5–3 k | 2.26 bcde | 2.24 bcde | 2.10 cdef | 2.02 cdef | |||||
| 3–7.5 k | 2.90 a | 2.38 abcd | 1.93 defg | 1.82 efg | |||||
| 7.5–10 k | 3.27 a | 2.38 abcd | 2.02 cdef | 1.75 fg | |||||
| 10–15 k | 2.90 ab | 2.22 bcdef | 1.94 defg | 1.80 efg | |||||
| >15 k | 2.65 abc | 2.00 cdefg | 1.84 efg | 1.46 g | |||||
1 Meat S: meat scientist; 2 Meat W: meat worker; 3 Other S: scientist working outside the meat sector; 4 Others: not scientist and outside the meat sector; 5 k: 1000, e.g., 1.5 k = 1500; a–g: different letters in the same section indicate means with significant statistical differences at the 0.05 level. Scale: 1 to 5 (from “Much less” = 1 to “Much more” = 5).