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. 2021 Nov 8;10(11):2729. doi: 10.3390/foods10112729

Table 6.

Correlation matrix for discriminant validity.

IOC PEOU PU PBC AT SN BI
IOC 0.851
PEOU 0.324 0.898
PU 0.446 0.447 0.835
PBC 0.425 0.138 0.574 0.831
AT 0.447 0.458 0.603 0.354 0.831
SN 0.023 0.007 0.010 0.010 0.010 0.871
BI 0.463 0.294 0.600 0.594 0.562 0.079 0.891

Note: BI, behavioural intention; AT, attitude; PBC, perceived behavioural control; SN, subjective norms; PU, perceived usefulness; PEOU, perceived ease of use; IOC, impact of COVID-19; the bold diagonal values represent the square root of AVE.