Table 2.

Differences in dwell time and fixation count according to warning type, Columbus, OH, 2019.^a

	Dwell time (milliseconds)		Fixation Count
	Mean (95% CI)	p-value	% difference (95% CI)	p-value
Parody warningb	Ref		Ref
FDA-mandated warning (FDA warning + no facec)	−254.3 (−461.9, −46.7)	0.016	−12.8 (−24.8, 1.2)	0.07
FDA-mandated warning (FDA warning + faced)	−608.0 (−815.7, −400.4)	<0.001	−30.1 (−40.2, −18.4)	<0.001

^aParticipants (N = 73) viewed each advertisement for a fixed time of 5 s. Advertisement order was randomized and counterbalanced.

^bhttps://www.trinketsandtrash.org/detail.php?artifactid=12393&page=4.

^chttps://www.trinketsandtrash.org/detail.php?artifactid=14274&page=1.

^dhttps://www.trinketsandtrash.org/detail.php?artifactid=14407&page=1.