TABLE 7.

Path model results (direct and indirect).

	Path	OS	Mean	S.D	T-values	P-values
H1	CSR → Corporate reputation	0.470	0.438	0.149	3.161	0.002
H2	CSR → Brand equity	0.304	0.288	0.122	2.502	0.013
H3	CSR → Trust	0.843	0.845	0.040	21.309	0.000
H4	Trust → Brand equity	0.561	0.578	0.113	4.958	0.000
H5	Trust → Corporate reputation	0.492	0.524	0.146	3.370	0.001