TABLE 6.

Hypothesis test results.

Hypothesis	+/-	Estimate	Judgment
H1a: Past Experience→Risk Perception	+	0.430***	Yes
H1b: Past Experience→Behavioral Attitude	+	0.145**	Yes
H1c: Past Experience→Subjective Norms	+	0.181**	Yes
H1d: Past Experience→Willingness to Pay	+	0.140**	Yes
H2a: Risk Perception→Behavioral Attitude	+	0.143***	Yes
H2b: Risk Perception→Subjective Norms	+	0.013	No
H2c: Risk Perception→Perceived Behavioral Control	+	0.135**	Yes
H2d: Risk Perception→Willingness to Pay	+	0.055	No
H3a: Behavioral Attitude→Willingness to Pay	+	0.431***	Yes
H4a: Subjective Norms→Willingness to Pay	+	0.170***	Yes
H5a: Perceivedl Behavioral Control→Willingness to Pay	+	0.243***	Yes

*P < 0.05 denotes significant, **P < 0.01 denotes relatively significant, and ***P < 0.001 denotes very significant.