Figure 2.

Difference in proportion of individuals in each age group, and reached by CC campaign, by location, and gender. Bars pointing to the left of the center line indicate relative under-representation (a smaller proportion of individuals in this age group were reached by the social media campaign, compared with the population resident in this area). Bars pointing to the right indicate relative over-representation (a larger proportion of individuals in this age group were reached by the social media campaign, compared with the population resident in this area). CC, community consultation; LAC+USC, Los Angeles County and University of Southern California Medical Center; UAB, The University of Alabama at Birmingham Hospital; VUMC, Vanderbilt University Medical Center.