TABLE 2.
ANOVA results: eye-tracking data.
| Item | Dependent variable | F | Significance |
| Environmental esthetics | Average Fixation Time | 28.956*** | 0.000 |
| Average Fixation Count | 46.771*** | 0.000 | |
| Average Time for First Fixation | 4.765* | 0.05 | |
| Average Pupil Size | 53.696*** | 0.000 | |
| Photographic esthetics | Average Fixation Time | 74.263*** | 0.000 |
| Average Fixation Count | 108.787*** | 0.000 | |
| Average Time for First Fixation | 4.233* | 0.05 | |
| Average Pupil Size | 235.487*** | 0.000 | |
| Environmental esthetics * | Average Fixation Time | 5.787* | 0.018 |
| Average Fixation Count | 0.092 | 0.763 | |
| Photographic esthetics | Average Time for First Fixation | 1.34 | 0.260 |
| Average Pupil Size | 5.044* | 0.027 |
***P < 0.001; **P < 0.01; *P < 0.05.