Table 3.
Mediated regression analysis testing the effect of interaction duration on social connectedness to the chatbot mediated by perceived social presence.
Model | |||||
---|---|---|---|---|---|
Predictor | B | SE | T | P | R 2 |
Model 1: X on Y | 0.16 | ||||
Intercept | 1.73 | 0.15 | 11.74 | <0.001 | |
Interaction duration | 0.04 | 0.01 | 3.21 | 0.002 | |
Model 2: X on M | 0.16 | ||||
Intercept | 4.07 | 0.39 | 10.32 | <0.001 | |
Interaction duration | 0.10 | 0.03 | 3.23 | 0.002 | |
Model 3: X + M on Y | 0.52 | ||||
Intercept | 0.72 | 0.19 | 3.81 | <0.001 | |
Perceived social presence | 0.25 | 0.04 | 6.53 | <0.001 | |
Interaction duration | 0.01 | 0.01 | 1.30 | 0.199 |