Table 5.
Mediated regression analysis testing the effect of interaction intensity on social connectedness to the chatbot mediated by perceived social presence.
Model | |||||
---|---|---|---|---|---|
Predictor | B | SE | T | P | R 2 |
Model 1: X on Y | 0.34 | ||||
Intercept | 0.70 | 0.27 | 2.59 | 0.012 | |
Interaction intensity | 0.70 | 0.13 | 5.42 | <0.001 | |
Model 2: X on M | 0.20 | ||||
Intercept | 2.22 | 0.80 | 2.77 | 0.008 | |
Interaction intensity | 1.43 | 0.38 | 3.75 | <0.001 | |
Model 3: X + M on Y | 0.60 | ||||
Intercept | 0.24 | 0.23 | 1.03 | 0.307 | |
Perceived social presence | 0.21 | 0.04 | 5.90 | <0.001 | |
Interaction intensity | 0.40 | 0.11 | 3.49 | 0.001 |