Table 6.

Moderated regression analyses testing the effect of interaction duration on perceived anthropomorphism moderated through individual tendency to anthropomorphize (H5a), respectively, individual need to belong (H5b); the effect of interaction intensity on perceived anthropomorphism moderated through individual tendency to anthropomorphize (H6a), respectively, individual need to belong (H6b); the effect of interaction duration on perceived social presence moderated through individual need to belong (H7); the effect of interaction intensity on perceived social presence moderated through individual need to belong (H8).

						Model
	Predictor	B	SE	T	P	R 2
H5a	Model					0.05
	Intercept	2.07	0.67	3.10	0.003
	Interaction duration	0.01	0.06	0.23	0.817
	Individual tendency to anthropomorphize	0.16	0.29	0.56	0.575
	Interaction duration x individual tendency to anthropomorphize	−0.00	0.02	−0.03	0.973
H5b	Model					0.05
	Intercept	1.36	1.08	1.26	0.213
	Interaction duration	0.10	0.09	1.17	0.248
	Individual need to belong	0.28	0.31	0.91	0.367
	Interaction duration x Individual need to belong	−0.02	0.02	−0.97	0.338
H6a	Model					0.15
	Intercept	1.74	1.18	1.47	0.146
	Interaction intensity	0.32	0.57	0.56	0.578
	Individual tendency to anthropomorphize	−0.06	0.50	−0.12	0.906
	Interaction intensity x individual tendency to anthropomorphize	0.07	0.22	0.29	0.772
H6b	Model					0.16
	Intercept	1.18	2.31	0.51	0.610
	Interaction intensity	0.43	1.10	0.39	0.699
	Individual need to belong	0.09	0.66	0.13	0.896
	Interaction intensity x Individual need to belong	0.03	0.32	0.11	0.915
H7	Model					0.16
	Intercept	3.07	2.35	1.31	0.196
	Interaction duration	0.22	0.19	1.16	0.249
	Individual need to belong	0.26	0.67	0.39	0.696
	Interaction duration x Individual need to belong	−0.03	0.05	−0.66	0.513
H8	Model					0.22
	Intercept	4.37	5.17	0.85	0.401
	Interaction intensity	−0.11	2.47	−0.04	0.965
	Individual need to belong	−0.63	1.47	−0.43	0.668
	Interaction intensity x individual need to belong	0.46	0.71	0.65	0.517