TABLE 1.
Test for reliability and convergent validity.
Variables | Items | Normalized load factor | t-value | Cronbach’s α | CR | AVE |
Emotional intelligence | 1. I know my emotions very well | 0.799 | 7.681 | |||
2. I can quickly detect the customer’s emotion | 0.743 | 4.021 | 0.867 | 0.930 | 0.627 | |
3. I can always motivate myself | 0.726 | 4.952 | ||||
4. I have strong emotional self-control ability | 0.903 | 9.723 | ||||
5. I know whether I am happy or not | 0.731 | 3.765 | ||||
6. I have the perseverance to achieve the goal | 0.823 | 4.235 | ||||
7. I think I am a capable person | 0.784 | 6.386 | ||||
8. I can deal with crisis rationally | 0.807 | 3.862 | ||||
Surface behavior | 9. I can show the right expression | 0.812 | 2.996 | 0.847 | 0.881 | 0.650 |
10. I will pretend to be in a good mood | 0.796 | 2.231 | ||||
11. I can show the emotions that work needs | 0.793 | 4.036 | ||||
12. I will hide my true feelings | 0.824 | 3.765 | ||||
Deep behavior | 13. I think about consumers in my heart | 0.849 | 4.034 | 0.828 | 0.889 | 0.667 |
14. I can understand consumers in my heart | 0.788 | 5.347 | ||||
15. I will serve customers sincerely | 0.795 | 2.998 | ||||
16. My emotions are from the heart | 0.834 | 6.708 | ||||
Service recovery satisfaction | 17. I am satisfied with the opportunity of service recovery | 0.809 | 2.872 | 0.833 | 0.873 | 0.576 |
18. I am satisfied with the service recovery | 0.783 | 3.871 | ||||
19. Service recovery solves my problem | 0.746 | 4.863 | ||||
20. Service recovery meets my psychological expectation | 0.727 | 6.189 | ||||
21. I am satisfied with the staff’s performance | 0.824 | 4.762 | ||||
Customer loyalty | 22. I will continue to purchase the OTA’s service | 0.807 | 6.483 | 0.899 | 0.916 | 0.733 |
23. I will recommend the OTA | 0.872 | 4.782 | ||||
24. I will be a fan of the OTA | 0.817 | 6.622 | ||||
25. I have increased my sense of belonging to the OTA | 0.921 | 3.879 |
CR represents combined reliability.