Table 2.
Top 10 responses to describe pictures of common antibiotics used in Chiang Rai province, and the corresponding share of respondents that would refrain from buying the medicine over the counter (‘desirable’ attitude)
| Rank | Mae Fah Luang village (first survey round; n=155) | All three workshop villages (first survey round; n=497) | Rural Chiang Rai province (n=1098) | ||||||
| Name | Mentioned | ‘Desirable’ attitude |
Name | Mentioned | ‘Desirable’ attitude |
Name | Mentioned | ‘Desirable’ attitude |
|
| 1 | Anti-inflammatory | 70.3% | 48.6% | Anti-inflammatory | 72.4% | 53.6% | Anti-inflammatory | 86.4% | 55.0% |
| 2 | Other (unknown) names | 25.8% | 70.0% | Other (unknown) names | 26.8% | 53.4% | Do not know the name of this medicine | 10.3% | 73.5% |
| 3 | Do not know the name of this medicine | 14.8% | 65.2% | Do not know the name of this medicine | 12.7% | 65.1% | Germ killer | 10.3% | 55.0% |
| 4 | Germ killer | 7.1% | 72.7% | Germ killer | 5.0% | 72.0% | Antibiotics | 7.0% | 67.9% |
| 5 | Capsules/Medicine in general | 5.8% | 77.8% | Capsules/Medicine in general | 3.8% | 52.6% | Heromycin, TC-Mycin, etc. | 5.6% | 39.4% |
| 6 | Amoxi (amoxicillin) | 3.2% | 80.0% | Colem (chloramphenicol) | 3.0% | 26.7% | Colem (chloramphenicol) | 4.8% | 42.4% |
| 7 | Cough medicine | 1.9% | 33.3% | Pain reliever | 2.4% | 58.3% | Capsules/Medicine in general | 4.6% | 46.4% |
| 8 | Pain reliever | 1.9% | 66.7% | Antibiotics | 2.2% | 81.8% | Colour reference | 3.1% | 27.3% |
| 9 | Colem (chloramphenicol) | 1.9% | 33.3% | Amoxi (amoxicillin) | 1.2% | 83.3% | Pain reliever | 2.5% | 52.3% |
| 10 | Antibiotics | 1.3% | 100.0% | Cough medicine | 1.0% | 40.0% | Other non-antibiotic medicine | 1.7% | 24.8% |
See questionnaire in online supplementary material for pictures of common antibiotics. Only including respondents who recognised the medicine shown. Multiple mentions per respondent possible. Provincial-level results are population weighted using census data.
Source: Authors; derived from survey data.