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Pack attributes and levels tested in the discrete choice experiment
| Attributes | Cigarette | Heated Tobacco | E-cigarette |
|---|---|---|---|
|
| |||
| Brand | Marlboro | iQOS | VYPE |
| Lucky Strike | BLU | JUUL | |
|
| |||
| Nicotine | None | None | None |
| 12 mg | 12 mg | 12 mg | |
|
| |||
| Flavor | Tobacco | Tobacco | Tobacco |
| Menthol | Menthol | Menthol | |
| Cherry flavor capsule | Cherry flavor capsule | Cherry | |
| Berry flavor capsule | Berry flavor capsule | Berry | |
