TABLE 1.

Descriptive statistics, reliabilities, and correlation matrix.

	Mean	SD	CR	AVE	1	2	3	4	5	6	7	8	9	10	11
1. Age	2.700	1.10	–	–	–
2. Gender	0.760	0.430	–	–	0.04	–
3. Education	2.660	0.875	–	–	0.07	0.13**	–
4. Income	2.770	1.124	–	–	0.10*	0.17**	0.70**	–
5. Information publicity	2.863	1.510	0.924	0.732	0.04	0.18**	0.15**	0.23**	(0.953)
6. Media disposition	3.110	1.267	0.894	0.589	0.12**	0.02	0.02	0.08	0.15**	(0.931)
7. Subjective norm	2.845	1.375	0.935	0.782	0.02	0.01	0.02	0.07	0.45**	0.36**	(0.936)
8. Perceived behavioral control	4.028	0.703	0.811	0.520	0.06	0.10*	0.09*	0.04	0.02	0.04	0.04	(0.809)
9. Attitude	2.564	1.089	0.914	0.727	0.02	0.01	0.11*	0.01	0.03	0.15**	0.07	0.05	(0.914)
10. Social media use	3.953	0.795	0.857	0.601	0.02	0.02	0.01	0.06	0.03	0.06	0.01	0.53**	0.04	(0.865)
11. Intention to visit	3.616	1.321	0.908	0.712	0.04	0.01	0.10*	0.12**	0.31**	0.04	0.36**	0.16**	0.17**	0.13**	(0.915)

Notes: **p < 0.01, *p < 0.05; N = 503.