TABLE 2.

Confirmatory factor analysis.

Model	χ2	df	χ2/df	Δχ2 (Δdf)	TLI	CFI	RMSEA
Seven-factor model: baseline model	599.11	409	1.465		0.982	0.985	0.030
Six-factor model: combining IP, SMD, SN, SMIU	3230.18	424	7.618	2631.06 (15)	0.869	0.832	0.147
Five-factor model: combining IP, SN, PBC, AT	3478.81	425	8.185	2879.7 (16)	0.771	0.772	0.210
Three-factor model: combining IP, SMU, SN, PBC, AT	3627.75	427	8.495	3028.64 (18)	0.644	0.709	0.260
Four-factor model: combining IP, SMD, SN, PBC, AT	4342.65	429	10.122	3743.54 (20)	0.610	0.687	0.267
Two-factor model: combining SMD, SMU, SN, PBC, AT, ITV	4460.12	429	10.396	3861.01 (20)	0.514	0.583	0.279
One-factor model: combining all into one factor	4671.62	430	10.864	4072.51 (21)	0.617	0.668	0.340

Notes: IP, Information publicity; SMD, Social Media deposition; SN, Subjective Norm; PBC, Perceived behavioral control; AT, Attitude; SMU, Social media use; ITV, Intention to visit; TLI, Tucker–Lewis index; CFI, Comparative fit index; and RMSEA, Root-mean-square error of approximation.