TABLE 3.

Variable reliabilities and convergent validity.

Variables	Items code	λ	CR	AVE
Information publicity (IP), (Time-1)	IP1-IP7	0.832–0.935	0.924	0.732
Social media deposition (SMD), (Time-1)	MD1-MD8	0.748–0.908	0.894	0.589
Subjective norm (SN), (Time-2)	SN1-SN3	0.821–0.981	0.935	0.782
Perceived behavioral control (PBC), (Time-1)	PBC1-PBC4	0.638–0.794	0.811	0.520
Attitude (AT), (Time-1)	A1-A4	0.819–0.878	0.914	0.727
Social media use (SMU), (Time-2)	SMIU1-SMIU4	0.680–0.832	0.857	0.601
Intention to visit (ITV), (Time-3)	ITV1-ITV4	0.793–0.908	0.908	0.712

Notes: All factor loadings are significant at (p < 0.001), N = 503; λ = factor loadings, AVE, average variance extracted; CR, composite reliabilities.