Table 1.

Further information on the diffusion of innovations framework²²

Attribute	Description	Impact on rate of adoption
Relative advantage	Degree to which an innovation is perceived as being better than the idea it supersedes	Increases rate
Compatibility	Degree to which an innovation is perceived as consistent with the existing values, past experiences and needs of potential adopters	Increases rate
Complexity	Degree to which an innovation is perceived as relatively difficult to understand and use	Decreases rate
Trialability	Degree to which an innovation may be experimented with on a limited basis	Increases rate
Observability	Degree to which the results of an innovation are visible to others	Increases rate