Table 3.

Children’s exposure to food and beverage advertisements on 30 stations broadcast in Toronto (Canada) in May of 2011, 2013, 2016 and 2019, by food category

Food/beverage category	Average number of advertisements viewed by children (aged 2–11 years)
	May 2011, n (%)	May 2013, n (%)	May 2016, n (%)	May 2019, n (%)	% change, May 2011 to May 2019	Absolute difference, May 2019 vs May 2011
Cakes	0.27 (0.2)	0 (0)	0.69 (0.4)	1.57 (1.2)	+481%	+1.3
Candy	4.18 (2.5)	11 (7.3)	13.03 (8.1)	7.74 (5.7)	+85%	+3.6
Cereal	23.23 (13.6)	9.11 (6.1)	12.59 (7.8)	14.81(10.9)	−36%	−8.4
Cheese	14.18 (8.3)	11.05 (7.3)	12.27 (7.6)	4.02 (2.9)	−72%	−10.2
Chocolate	12.71 (7.5)	14.64 (9.7)	7.85 (4.9)	8.57 (6.3)	−33%	−4.1
Compartment snacks	0 (0)	0.31 (0.2)	0 (0)	0 (0)	-	0.0
Cookies	6.18 (3.6)	3.86 (2.6)	2.24 (1.4)	0.7 (0.5)	−89%	−5.5
Energy drinks	0.96 (0.6)	0.88 (0.6)	1.24 (0.8)	1.35 (1.0)	+41%	+0.4
Ice cream	2.31 (1.4)	3.5 (2.3)	4.42 (2.7)	1.09 (0.8)	−53%	−1.2
Juices, drinks and nectars	7.32 (4.3)	8.03 (5.3)	7.93 (4.9)	3.68 (2.7)	−50%	−3.6
Pizza	4.85 (2.8)	2.12 (1.4)	2.05 (1.3)	1.08 (0.8)	−78%	−3.8
Portable snacks	10.48 (6.2)	4.53 (3.0)	5.05 (3.1)	0.27 (0.2)	−97%	−10.2
Restaurant - fast food	53.29 (31.3)	52.99 (35.2)	64.45 (39.9)	58.68 (43.0)	+10%	+5.4
Restaurant - sit-down	9.03 (5.3)	9.87 (6.6)	7.4 (4.6)	11.94 (8.8)	+32%	+2.9
Snack foods	2.59 (1.5)	5.09 (3.4)	6.99 (4.3)	9.81 (7.2)	+279%	+7.2
Soft drinks - diet	1.1 (0.6)	-	0.66 (0.4)	0.54 (0.4)	−51%	−0.6
Soft drinks - regular	1.06 (0.6)	3.62 (2.4)	5.5 (3.4)	6.31 (4.6)	+495%	+5.3
Sports drinks	0.55 (0.3)	0.31 (0.2)	1.57 (1.0)	1.04 (0.8)	+89%	+0.5
Yogurt	15.93 (9.4)	9.57 (6.4)	5.65 (3.5)	3.19 (2.3)	−80%	−12.7
Total	170.2 (100)	150.5 (100)	161.6 (100)	136.4 (100)	−20%	−33.8

Data source: Nielsen Media Research (2011, 2013, 2016) and Numerator (2019).