Table 5.
Share of children’s exposure to food and beverage advertising viewed on child-appealing stations versus other stations in Toronto (Canada) in May 2019, overall and within food categories
| Food/beverage category | Child-appealing stations (n = 2) | Other stations (n = 28) | Total exposure | ||
|---|---|---|---|---|---|
| Avg number of ads viewed/child aged 2–11 | % of total exposure within the food category | Avg number of ads viewed/child aged 2–11 | % of total exposure within the food category | ||
| Cakes | 0.1 | 6.4 | 1.47 | 93.6 | 1.57 |
| Candy | 5.85 | 75.6 | 1.89 | 24.4 | 7.74 |
| Cereal | 8.24 | 55.6 | 6.57 | 44.4 | 14.81 |
| Cheese | 1.42 | 35.3 | 2.6 | 64.7 | 4.02 |
| Chocolate | 0.33 | 3.9 | 8.24 | 96.1 | 8.57 |
| Compartment snacks | 0 | - | 0 | - | 0.0 |
| Cookies | 0 | 0.0 | 0.7 | 100 | 0.7 |
| Energy drinks | 0.02 | 1.5 | 1.33 | 98.5 | 1.35 |
| Ice cream | 0.32 | 29.4 | 0.77 | 70.6 | 1.09 |
| Juices,drinks and nectars | 0.02 | 0.5 | 3.66 | 99.5 | 3.68 |
| Pizza | 0 | 0.0 | 1.08 | 100.0 | 1.08 |
| Portable snacks | 0.16 | 59.3 | 0.11 | 40.7 | 0.27 |
| Restaurant - fast food | 5.00 | 8.5 | 53.68 | 91.5 | 58.68 |
| Restaurant - sit-down | 0.80 | 6.7 | 11.14 | 93.3 | 11.94 |
| Snack foods | 0.28 | 2.9 | 9.53 | 97.1 | 9.81 |
| Soft drinks - diet | 0 | 0.0 | 0.54 | 100 | 0.54 |
| Soft drinks - regular | 0 | 0.0 | 6.31 | 100 | 6.31 |
| Sports drinks | 0 | 0.0 | 1.04 | 100 | 1.04 |
| Yogurt | 1.08 | 33.9 | 2.11 | 66.1 | 3.19 |
| Total | 23.6 | 17.3 | 112.8 | 82.7 | 136.4 |
Child-appealing stations included Teletoon and YTV. Data source: Nielsen Media Research (2011, 2013, 2016) and Numerator (2019).