Table 2. Product and theme focus of extracted texts.
| Study Characteristics | No. | % |
|---|---|---|
| Product | ||
| Beef | 16 | 12.9% |
| Pork | 19 | 15.3% |
| Poultry | 13 | 10.5% |
| Dairy | 13 | 10.5% |
| Seafood | 6 | 4.8% |
| Other Single Products | 1 | 0.8% |
| Mixed Products | 19 | 15.3% |
| Generic Categories | 30 | 24.2% |
| Unspecified | 7 | 5.6% |
| Themes | ||
| Antibiotic Use | 16 | 12.9% |
| Production Characteristics | 28 | 22.6% |
| Food Safety | 20 | 16.1% |
| Credence Attributes | 13 | 10.5% |
| Organic | 8 | 6.5% |
| Labels | 8 | 6.5% |
| Food Quality | 6 | 4.8% |
| Animal Welfare | 6 | 4.8% |
| Risk | 5 | 4.0% |
| Natural | 3 | 2.4% |
| Environmental Concerns | 2 | 1.6% |
| Trust | 2 | 1.6% |
| Purchasing/Marketing | 2 | 1.6% |
| Parent Decisions | 1 | 0.8% |
| Performance Enhancers | 1 | 0.8% |
| Regulation | 1 | 0.8% |
| Social Welfare | 1 | 0.8% |
| Vaccinations | 1 | 0.8% |