TABLE 8.

Result of hypotheses estimation.

Hypothetic relationship	Expectations	Results
H1a: High-UAI to luxury food choice	UAI: Positive	Positive	Supported
H1b: Low-UAI to daily food choice	UAI: Negative	N.S.	Not supported
H1c: Low-UAI to total food choice	UAI: Negative	Positive	Not supported
H2: Collectivism to total food choice	IDV: Negative	Negative	Supported
H3: Companion moderating of high-UAI to daily food choice	UAI: Positive	Positive	Supported
H4: Companion moderating of high-UAI to total food choice	UAI: Positive	N.S.	Not supported
H5: Companion moderating of collectivism and total food choice	IDV: Negative	Negative	Supported
H6: Partner moderating of collectivism and total food choice	IDV: Negative	Negative	Supported
H7: Others moderating of collectivism and total food choice	IDV: Negative	Negative	Supported